The world needs to prepare itself, because hitRECord has set in motion an idea that could change media convergence forever. As stated right on the homepage, hitRECord has "evolved into a professional open collaborative production company. We create and develop art and media collaboratively here on our site."
Instead of explaining it myself, I should let the company's creator itself explain it. You might recognize him.
When I discovered this Web site over the summer, I knew right away that this was something I really wanted to be involved with. It's something that I think that everyone interested in making creative media should be involved with. There are a lot of people already making their mark, even big names like Channing Tatum. The beauty of hitRECord is that it is anyone's game. Anyone can make a RECord. Anyone can remix a RECord. Anyone is invited to collaborate and become a part of something truly meaningful. And I feel grateful to be a piece of something I find so special.
Your contribution can start as something small: a few words, a picture, a tune, an idea. And then they're remixed. Someone can take your lyrics and record a melody for it. Someone can then sing along to the tune. Then someone could in turn start filming video to go along with the song. It can become really big really quickly, and everyone involved turns a profit if it goes anywhere. Even if it doesn't, it feels good to create something really beautiful and real.
A long-time vet of hitRECord, Jenyffer Maria, contributes her illustrations. Here's something she's done.

But she doesn't just post them for herself; she also contributes to collaborations. For example, she illustrated characters from a story another hitRECorder wrote, and those illustrations helped to inspire real-life footage taken for a video to go along with the story.
One of the most beautiful collaborations I have come across since joining hitRECord and browsing the RECords started as lyrics that Lawrie Brewster posted. Metaphorest than remixed it and posted herself singing the lyrics. Then Channing Tatum (yes, the same one you're thinking of) laid down some harmonies to accompany her melody. And then another hitRECorder added some video to add a really beautiful visual aspect to the experience. Here's the finished product.
I really believe that hitRECord is the future of media convergence. It exemplifies the technological and aesthetic shifts in media. Right now it has a steady following and involvement but so many people haven't discovered it yet. The more people that learn about the company and its purpose and start RECording, the bigger it will get. And soon collaborative art like what is being made at hitRECord will come to the forefront. I hope that day comes soon.